Location: wipo.int/freepublications/en/copyright/935/wipo_pub_935.pdf
Target Audience: 8 to 13 year olds
Normative Values: The World Intellectual Property Organization is an agency of the United Nations dedicated to developing a balanced international IP system. The group promotes the use of IP as a catalyst for economic development, and encourages law makers to recognize IP concerns when developing national programs. WIPO endeavors to increase public understanding of IP, and regularly hosts gatherings to facilitate discussion among industry professionals and policy makers.
Information Presented:
WIPO has created a workbook, Learn for the Future, Create from the Past: The Arts and Copyright, for elementary and middle school-aged children. The materials are arranged into four general topics under which frequently asked questions are addressed. Student activities, profiles of real-life young artists, and “Beware!” boxes detailing often-overlooked regulations punctuate the workbook.
The Arts
The workbook begins by defining the types of "works" that society considers as art. Creative expression can be conveyed through various forms of media, and benefits society in diverse ways. The ease with which young people can harness creativity is emphasized throughout the materials, and students are encouraged to put their imaginations to work in art-creating activities. Portraits of young artists from around the world also punctuate the pages, providing real life glimpses into the creative process. The materials note that, while technology has made the works of skilled artists available to more people and enabled artists to make a living from selling reproductions, it has also created the need for creators to maintain control over copying. Copyright serves to protect artists' ability to profit from their works and retain control over their creations.
Copyright
Copyright is defined within the larger scope of Intellectual Property as protecting original works of various forms, from written compositions to computer programs. The materials note, in all capital letters, however, that copyright does NOT protect ideas or facts, but rather the way in which those ideas are expressed. The materials demonstrate, and ask students to consider further, the many ways in which a single idea can be embodied. Ownership of copyright, and the rights that ownership conveys, are discussed. "Beware!" boxes alert students to important misconceptions and limitations on copyright, such as the "First sale doctrine," and the fact that owning a copy of a work does not make one the owner of its content for copyright purposes. Copyright terms and variations between countries are addressed, as are the organizations and collecting societies that aid copyright owners in enforcing their rights. The activities prompt students to create their own copyrightable works and test them on their understanding of whose permission must be obtained to clear certain rights.
Public Domain and Copyright Limitations
Discussing the public domain as well as exceptions for free and personal uses, the materials recognize the necessity of balancing mechanisms in copyright law. The workbook defines the public domain, and explains both how works enter and how to locate public domain works. “Beware!” boxes note that copyright attaches to derivative works, even if based on public domain materials, and that the availability of a work on the Internet does not automatically mean it is free to use. A list of websites where students can locate free or public domain works is also included.
Copyright Infringement
The final section of materials deals with copyright infringement. Forms of infringement, including plagarism and peer-to-peer sharing of copyrighted files, are defined. Focusing on music piracy, the materials list several reasons why students should not engage in illegal uploading and downloading. Activities ask students to identify if and how infringement has occurred. The concept of Digital Rights Management is also introduced.
Strongest Part: The materials strive to connect the topics being discussed with young creators and consumers. By describing the contributions of numerous young artists, the workbook helps instill students with an appreciation for creative content.
Weakest Part: Children change dramatically between the ages of 8 and 13. Some of the concepts may be too complex for 8 year olds to grasp, while the appearance of the materials and activities provided may be too elementary for middle school students. Even if the content is not changed dramatically, multiple versions targeting more distinct age groups would be advisable.
Suggested Improvements:
Fair use needs to be addressed. While the materials, on the whole, are fairly balanced in their approach, the fair use doctrine is completely overlooked.
More specific materials addressing new forms of online creation that students may be taking part in, such as online video content, should be included.
Aspects to Consider Using:
Considering the availability of the Internet – and the high-profile of Internet-related copyright concerns – the materials should both better inform students of the risks and opportunities posed by digital media, and incorporate activities that introduce them to copyright concerns online. While providing lists of websites is helpful, an online tutorial or game implementing the ideas taught may prove more engaging.
At various points, the workbook prompts students to create their own artistic work. Perhaps a website could be established where students could upload and/or register their creations, and view the creations of other students who have completed the program. Seeing the unique ways in which other students express similar ideas may aid them in better understanding and appreciating the premium placed on creative expression.
Materials could be tailored to more distinct age ranges (i.e. one workbook for elementary school and one for middle school), employing age-appropriate graphics and examples.